Campaign Options

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The first major step of creating an advocacy campaign is to establish the back-end options. On the "Options" page of the Campaign creator, you provide details that affect when and how the campaign is displayed on your action center.

Name

The name of the issue is for your reference only; it will not appear to your supporters. You will only see it on the admin site when you are looking at the index of campaigns to edit, looking for the report on campaign activity, or selecting a campaign to which to drive your contacts in the Messaging tool.

Priority

The priority level only affects your supporters' view if they are looking at a listing of multiple active campaigns - never when they are looking at a single campaign.

The default is "normal" which places the new campaign in a text listing. The other option, "spotlight," also places a link to the campaign in a banner area at the top of the site. 

Time Frame

The time frame determines how long the campaign will be active on your site.  We have defaulted this to basically midnight at your organization's time zone, but you can set the time and time zone. We have set a default time zone for all associations based on their location.

At midnight on the ending date, the campaign will be deactivated and removed from your action center so that your supporters will no longer be able to take action. 

We default the time frame to a year to be safe, but you will want to set the end date to match either the expected date of the vote on the bill or the end of the legislative session. You can always change the time frame later. 

To see the active campaign on the Action Center, make sure that the 'active' box is checked on the campaign listing page:

Format

The format of the campaign determine how many clicks it takes for a user to send a message.

With a 1-Click format, the entire campaign appears on a single page, allowing your supporters to send a message with a single click. 

With a 2-Click format, your supporters' address is collected prior to displaying the message you want them to send to their officials. This is useful when you are driving activity through ads and have different messages for different groups of officials. 

Site

Most VoterVoice clients have a single site / action center. Some, however, have multiple action centers in order to allow certain actions to appear on one page and other actions to appear on another page. This is most common when you want to differentiate between public and employee / member only campaigns or campaigns meant for a 501c3 as opposed to a 501c4. 

Advocacy Reporting Map

This option allows for a link to view the Advocacy Reporting Map (shown below) on the user site as opposed to the Advocacy Report section of the admin site. It is useful for showing off the map at events like board meetings and conferences.

Below is an example of the advocacy reporting map with the various districts involved in your campaign, displaying each one as a shade of blue that darkens to reflect the number of messages sent from that particular district. Clicking on a given district will display the elected official who represents that district and the number of messages that he or she has received.

If you would like to embed the map in your own site, you can copy an iframe of it in the Promote section of the campaign. You can then paste it into your page's HTML.

Display

This option allows you to choose whether you want this campaign to be public or private. The only difference comes down to discoverability; both types of campaigns exist on your site, look the same, and function the same. A public campaign can be seen by anyone clicking around your action center page. A private campaign, however, can only be accessed through a direct link. 

Set the campaign to private if you are not yet finished with the language or if you want only a certain subset of your supporters to see it. 

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Next Step: Alert