As advocacy professionals, you want to see a quick view of your overall metrics, and that is exactly what the Dashboard provides.
VoterVoice’s Dashboard is the landing spot when you login to your account. It acts as your "home base" and provides a quick overview of recent supporter activity on all of your advocacy efforts. You can view interactive legislative maps for the local, state, and/or federal level to quickly and easily see where your advocates are sending from, where you have the most supporters, and where you have gaps in your overall advocacy strategy.
The Dashboard provides you with (4) customizable report types to give you a bird's eye view of important metrics related to your advocacy goals:
1) Contact & Advocacy Map: Geographic maps of all your contacts or advocates by campaign.
2) Advocacy Activity: Trend of visitors and responders on your action center and campaign sites.
3) First Time Advocates: Trend of new advocates who have not engaged in previous campaigns.
4) Top Advocates: List of your top advocates based on historical actions - emails, calls, or tweets to their elected officials on your organization's behalf.
1) Contact & Advocacy Map
Contact Map (All Contacts):
With this report, you can view insight into the location of your contacts, whether at an aggregate view to compare total contacts amongst all 50 states or drill down by a specific state's house or senate districts.
As you can see in the image above, we display the number of contacts for each state, displaying each one as a shade of blue that darkens to reflect the number of contacts in each state, relative to the other states.
From here, you can click a specific state to drill down further. VoterVoice matches contacts' addresses with their congressional and state-level districts, allowing you to easily see areas where you have strong support and areas you may want to invest in further.
One of the unique features of VoterVoice is our ability to support district-level matching and even local-level matching, allowing your organization the ability to map your contacts to city or county officials simply be having their addresses in the database.
Contact Map (Advocates Only):
Understanding total contacts and their locations is important to get a holistic view of your advocacy efforts, but it is also important to know where your active advocates reside. When using the Contact Map, you have the option to display location information for Advocates Only those contacts who have taken action - emailed, called, or tweeted their elected officials - on behalf of your organization.
In this example, you will see that there are a maximum of 25,344 contacts for a singular state, but when I switch to Advocates Only, the maximum total number of contacts for a specific state changes to 3,148. In addition, the colors of the states change, as you will see that Texas has the most contacts, but they do not lead the way in number of contacts who have become advocates.
Advocacy Map (By Campaign):
With this report, you can view the total number of communications sent from your supporters to legislators. This is helpful to get a quick visualization of the success of your campaign, especially if you are targeting a specific swing state or district. Similar to the other maps, you can look at an aggregate level and drill down to a local city council, if you'd like.
2) Advocate Activity
With this report, you can view the trend of visitors and responders to your campaign sites. You can filter this information by date range or by campaign.
By Date Range:
By default, the Dashboard will show how many unique people visited your action center and/or one of your campaign sites and how many unique people took action, over the past month.
To view trends over time, you can change the date range to display the past Week, Month, 3 months, 6 months, or Year.
By default, the advocate activity report will show visits and responders for any campaign. However, you can drill down to advocate activity per campaign, over time. This is especially useful to compare and contrast various campaigns to see which messages resonate with your supporters.
3) First Time Advocates
This graph shows trends of new advocates who have not engaged in previous campaigns. More specifically, it shows you how many new people became interested in your organization's advocacy campaigns and shows how effective you are at reaching new people and encouraging them to act on your behalf. You can filter this information further by date range.
By Date Range:
By default, the Dashboard will show the trend of first time advocates over the past month. To view trends over time, you can change the date range to display the past Week, Month, 3 months, 6 months, or Year.
In the chart above, you will notice the blue bars become much more insightful when you filter to a shorter timeframe, as you may want to see the success of a campaign you are running using broadcast messages, advertising, and other tactics to attract new participants. On the other hand, the Last 6 Months allows you to quickly see a line graph to see how you are performing regarding attracting new participation over a longer period of time.
4) Top Advocates
This graph shows your top 25 advocates based on ALL of their historical actions. More specifically, this will list the advocates in your database who have completed the most unique actions on your behalf since the date you started using VoterVoice. Actions can include an email, tweet, or call made to a legislator on your organization's behalf.
Through our conversations with advocacy professionals over the years, we have curated a few use cases that you may find valuable. These use cases are designed to help you leverage and use the Dashboard to help you evaluate the success of your advocacy efforts.
Use Case #1: Understand contact location breakdown and strategize to add new contacts in select locations
Whether it is increasing your advocate reach in specific swing state or a district where you need to find stories to share with elected officials, leveraging the Contact Map (All Contacts) helps you understand contact locations, so you can find out where you do not have a lot of contacts and either pay to acquire more or run a campaign attracting advocates from those areas.
Use Case #2: Understand total contact & total advocate strengths and weaknesses
Are there areas where you have a lot of contacts, but not a lot of advocates? Is it worthwhile in running a campaign to convert some of those contacts into advocates? Also, it is important to see the area(s) you have the most advocates and do a little bit more digging/searching to understand why. Leveraging the Contact Map (All Contacts) and Contact Map (Advocates Only) allows you to understand the
Use Case #3: Keep up to date with existing campaign's success and iterate, if necessary
What is your campaign goal? How many total messages do you want to send to lawmakers? Leveraging the Advocacy Map allows you to track total messages for a specific campaign and drill down by state, district, or locality. If you are on track, it may be a good idea to send a "thank you" email to the advocates who participated. If you are not on track or need more messages in a specific area, you can send a follow up email to just those contacts.
Use Case #4: Understand which campaigns resonate and which ones may need to be reworded
Viewing Advocacy Activity allows you to look at total visitors and total responders to understand which campaigns are the most popular. The conversion rate between unique visitor and responders is a good proxy for the value that your supporters perceive in the campaigns you are running.
In other words, if people are not visiting a campaign's site and those who visit are not taking action, it may be a good idea to reword the campaign language to make your supporters more interested. Alternatively, if a specific campaign gets a lot of unique visits and those who do visit take action on your organization's behalf, then that is a great campaign to reference for best practices in future campaigns.
Use Case #5: Understand success of campaigns to activate new advocates
Getting contacts to advocate on your behalf is easier said than done. Organizations often run campaigns to activate contacts and turn them into First Time Advocates. Viewing this report, specifically the week or month options, allows you to see the efficacy of various messaging that you may test to grow your advocate base.
When you login to your account, you will see the default Dashboard, which has the Contacts Map at the top left, Top Advocates at the top right, Advocacy Activity at the bottom left, and First Time Advocates at the bottom right.
While the default Dashboard may suffice, you have the ability to customize them the way you want. You can rearrange the graphs, change the sizes of the graphs, and even remove graphs from our Dashboard.