The Advocacy Report provides you with details regarding all the contacts made through your advocacy campaign. You will find information on the supporters who sent messages, the legislators who received messages, and the messages themselves.
The Campaign Index
Go to Advocacy > Advocacy Report to see the campaign index. This page will show you at a glance:
- How many legislators received messages
- How many supporters sent messages
- The total number of messages sent
You will also see the ability to adjust the time frame of the information shown (defaulted to one year) and a “Download CSV” that will give you a spreadsheet of aggregated information for all campaigns within the selected timeframe.
The Advocacy Report
To access the detailed report for a particular campaign, click on the desired campaign name. You will come to a page with four graphs:
- Grassroots Messages
- Message Types
- Recipient Type
- Sender Type
This first bar chart displays how many messages your contacts sent within specific time periods. If you click a particular bar (or the “total” section), a report appears and displays which of your contacts sent a message, to whom they sent it, and when he/she sent it. You can also read the body of the sent message by clicking “view.” If you click the “download csv” button, you will receive a spreadsheet with that information and additional details.
The pie chart beside it displays how many messages your contacts sent grouped by type: email / webform, phone call, fax, FaceBook, or Twitter. If you click on any wedge in the graph, you will information pertaining to the messages of just the selected type: which of your contacts sent a message, to whom they sent it, and when he/she sent it.
The third chart displays the recipient type: House, Senate, City Council, etc. Clicking on a wedge will display a pop-up that shows individual legislators and the number of messages they have received.
Click on the legislator’s name for a information on him or her. Click on the number of messages he or she received to view the details for each.
The last chart separates the sender types: new senders vs. old senders. Like the others, each section of this chart is clickable to view those specific contacts. New senders are those who first took action on this campaign. Old senders have also taken action on other campaigns in your system.
The “View Map” link just above the top-right graph will bring up an interactive map of the various districts involved in your campaign, displaying each one as a shade of blue that darkens to reflect the number of messages sent from that particular district. Clicking on a given district will display the elected official who represents that district and the number of messages that he or she has received.
Click the Print Letters button to download a text file that contains the messages sent through the advocacy campaign. You can download all of them or pare the list down by recipient, method of delivery, or whether or not the message was edited by the user.